Overview

You will be creating a typography design just using letters. You will select an element from a city or place that represents that location. Your design will only consist of individual letters and you can’t warp, stretch or alter the letters at all. All you can do is resize them, rotate, flip, use sizing and spacing to create dimension and details in your design.

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Objective - What is the problem I need to solve?

• How will I use letters to create dimension and details?

• How will I use enough letters to provide details but still make it clear that I am using letters to create my designs?

 

Project Requirements​

• Design must represent a location

• Only one typeface is used, but multiple fonts can be used. 

• Only letters that spell out the landmark can be used in your design.

• Letters can not be manipulated or stretched.

• Letters need to be black and background white.

• You must include the landmark, location and the typeface and fonts used. The same typeface should be used in the landmark title, but you can use a contrasting font for the rest of the info to create strong hierarchy.

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Project Help

• Using an image that is centered and symmetrical can help speed your process up because you can copy and paste elements easier. 

• Letter Typography Curves Tutorials

• How to use a reference photo

 

Step 1: Brainstorming Steps

1. Create a new folder inside your Final folder and name it “Landmark”.

2. Create a new Google Doc inside your project folder and copy and paste the Landmark Creative Brief into this new doc.

3. Fill out the top of the Creative Brief and title it by clicking on Untitled Document. 

4. Complete the Creative Brief brainstorming steps. 

 

Step 2: Projects Steps

1. Create a 11x17 AI file 

2. Import and embed your reference photo. Place this on its own layer and name the layer.  

3. Only use one typeface to create your design. Type your landmarks name out and then convert that text to outlines. If you don’t do this your computer will struggle to keep up with your design. 

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Step 3: Turn In Directions

1. Save your AI file as “lastName_landmark.ai”.

2. Export your file as a JPG by going to File>Export>Export As and changing the format to JPG. Make sure to check the Use Artboards box on the bottom left.

• Color Model: RGB

• Quality: 10

• Resolution: 300

3. Upload both files to your Landmark folder.